Instructor: Ginni Field
SBAOR Member Cost: $69
Non-Member Cost: $129
Time: 9:00am-5:00pm
Location: SBAOR Hall
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Generation Buy
Monday, August 28th, 2017

At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, Baby Boomers, and Matures. How do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime?

Generation Buy is a one‐day course in which students examine the characteristics of these home buying generations and evaluate their expectations of the agent, the transaction, and communication preferences. As a turnkey resource, this course offers generation‐specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.

Generation Buy is an approved elective for the Accredited Buyer’s Representative (ABR®) designation. For more information about this designation, visit the Real Estate Buyer’s Agent Council at www.REBAC.net.



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