Instructor: Carmela Ma
SBAOR Member Cost: $250
Time: 8:30am-5:00pm
Location: SBAOR Hall
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CREN Commercial Real Estate Negotiations course
Wednesday, June 27th, 2018

Learn and apply the CCIM Interest-based Negotiations Model to your most challenging transactions. Learn new, proven strategies to client acceptance that will get you out of the “high/low game” and other tactics that can derail a successful transaction.

Interest-based negotiation is a 3-step process that brings discipline to your negotiation strategies. It involves identifying:

1) What parties are involved in the negotiation and what are they seeking?
2) What can we do to get the other parties what they need so that we can get what we want?
3) What happens if there is no agreement?

Course Objectives:
Through an interactive case study format and role play, you will learn to:
• Satisfy the interests of parties involved in the negotiation (without sacrificing yours);
• Develop strategies for identifying and addressing challenges in a principled, transparent manner;
• Maintain a collaborative approach to negotiations;
• Effectively communicate the consequences of not reaching an agreement;

This workshop satisfies the Institute’s 8-hour negotiation education requirement in earning the CCIM designation.



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